Article Clickthrough CPA Sales 
ConversionXL
SEPTEMBER 15, 2016
Johnathan confirms that, as always, you’ll want to measure as close to the money as possible… Johnathan Dane , KlientBoost : “Optimize for sales. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. Not for conversions.
ConversionXL
APRIL 6, 2016
And most of those articles are written by professional bloggers, not optimizers. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Establish a unique sales position (the specific benefit to the customer that leads to the desired outcome).
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