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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference.

Demand 167
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Is Entrepreneurship a Management Science? (for Harvard Business.

Startup Lessons Learned

for Harvard Business Review) Im excited to have just published the first of several articles on entrepreneurship for the Harvard Business Review online. Unlike previous cross-posting Ive done for blogs, where a lot of the discussion happens here, Id like to ask you to take a minute and click through to read the full article.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. Labels: product development 15comments: mukund said. Have you worked with or for a great CTO?

CTO 168
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Revisiting the Software Design Manifesto (and what's changed since.

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, August 8, 2009 Revisiting the Software Design Manifesto (and whats changed since then) My recent article on technical debt and its positive uses generated a fair bit of controversy. The argument itself got me thinking a lot about design and its role in building products.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.