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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

What happens if a prospective client finds numerous poor reviews? What will he or she do if he stumbles upon a discouraging article that appears at the top of the Search Engine Results Pages (SERPs)? The objective here is to outrank defamatory content with more favorable articles, reports, blog posts, etc. Case closed.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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The unimportance of product names

37signals.com

This is Signal vs. Noise , a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. Apr 27 2010.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. Long-form articles?

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Hear me on the Startup Success Podcast

Software By Rob

October 28th, 2009 | Cool News, Links & Reviews , Micropreneurship , Startups Building your startup? Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 In other words, two-thirds of the traffic from the startup and web-2.0 Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. at 9:32 pm [.]

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RSS Troubles (FeedBurner)

Software By Rob

Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself. If youre trying to grow your startup youve come to the right place.

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