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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. The CAC ratio determines the payback time on your sales and marketing investment: a CAC ratio of 0.5 Posted by Philippe Botteri. at 11:09 AM. 16 comments: BdH.