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Keys To Marketing In Latin America

YoungUpstarts

When reaching outside your comfort zone to market to new areas of the world, it is important to realise there will be differences in culture as well as in language. Even so, first you need to understand the keys to marketing in Latin America. According to recent statistics, Brazil is a fast growing ecommerce market.

America 100
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150
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Interview with Motoko Hunt about Search around the World & SES Chicago 2008

Eric Friedman

I recently interviewed Motoko Hunt of AJPR for Search Engine Strategies Chicago where she will be speaking in the Search Around the World: Europe, Asia/Pacific & Latin America panel. Then I got into marketing, and worked as Senior Marketing and Procurement Manager at Japanese trading firm in California. Motoko Hunt.

Chicago 60
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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. calcalist ].

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. The CAC ratio determines the payback time on your sales and marketing investment: a CAC ratio of 0.5 Posted by Philippe Botteri. at 11:09 AM. 16 comments: BdH.