ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. They got an ROI of $2 on every $1 spent. Why such a poor return?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JANUARY 18, 2022

By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. Where marketing teams rely on heatmaps and C-suite opinions, Wynter aims to change how marketers write copy based on the feedback of target audiences. Modern brand marketing methods to build an audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] Glad to be here, John.

Marketing 75

Marketing Differentiation B2C PR 75

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Get Out of The Store. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. That said, the new privacy settings of iOS 14.6

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

NOVEMBER 25, 2019

It’s not enough to simply have a website nowadays; you must have a social presence too and engage with influencers to share your brand and get it noticed amongst your target audience. Research the platforms that your audience use and spend time developing content that resonates with them. .

Marketing 165

Marketing Social Media B2C PPC 165

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) Based on the audience response, tweak your messaging accordingly. Conducting user research to understand their needs.

Product 96

Product Social Media Audience Software Review 96