Audience Blog Continuous Deployment PR 
Startup Lessons Learned
APRIL 25, 2011
I know this sounds foreign to many of you, and that we’ll have a few skeptics in the audience. For readers of this blog, Steve needs no introduction. No BS, no vanity metrics, no launches, no PR. Yes, you really can use continuous deployment – even in an SEC regulated environment. And those are just our keynotes!
Startup Lessons Learned
APRIL 29, 2013
1) Can you tell me more about your audience? Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. Based on attendee requests, some of our talks this year will be more in-depth and targeted to segments of our audience.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Case Study: Continuous deployment makes releases n. For example, you often hear eBay or Neopets described as having viral growth, but I dont think thats correct.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time.
Startup Lessons Learned
APRIL 26, 2009
But part was a recognition that we could gain substantial competitive advantage by leveraging a community of like-minded visionary customers to serve a wider (and more mainstream) audience than we could alone. Doing the market test required this blog, a SurveyMonkey account and a PayPal account - and nothing else. Great post!
Startup Lessons Learned
APRIL 7, 2010
.&# But we also invalidated a hypothesis that customers wanted an avatar; we had to learn a whole new way of explaining the benefits of avatar-mediated communication because our audience didn’t know what that word meant. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts.
Startup Lessons Learned
OCTOBER 4, 2010
Many journalists and conference organizers attempt to fill this demand by giving successful entrepreneurs the opportunity to tell their stories: in magazines, on blogs, and on stage. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.
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