Occam's Razor

JANUARY 2, 2013

If you don't see other sources (campaigns – email, social, display) are not tagged. Like everything in life, you want a balanced portfolio (left). Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. I hear you.

Analytics 159

Analytics Search Campaign eCommerce 159

YoungUpstarts

OCTOBER 11, 2019

Boosting your brand reputation and awareness is the preferred marketing strategy to raise your impact on your target audience. In other words, you need to master your communication campaigns to be able to expand your reach. Video content is appealing, and therefore it’s the perfect media to establish a connection with your audience.

Audience 113

Audience Video Portfolio Distribution 113

VC Cafe

JUNE 18, 2012

Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. With 100% commitment to the digital world – Craze is using the latest technologies and constantly developing new methods (some patent pending) for selling and distributing music and videos.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. Distribute press releases on free sites like Free Press Release and PRLog.com.

PR 60

PR Public Relations Startup Technical Review 60

VC Cafe

SEPTEMBER 16, 2021

A new flock of startups has launched to support content creators to craft (videos, art, newsletters, music, games, courses, etc), find an audience, generate income (subscriptions, tipping, ecommerce, NFTs, etc) and engage their communities. The creator economy market map, Singalfire. To understand the trends, follow the money.

Startup 207

Startup Social Media Venture Capital Audio 207

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

VC Adventure

SEPTEMBER 10, 2010

I’m extremely excited about the portfolio of companies my partners and I have put together at Foundry Group which includes some great ad tech companies which you list above. Rather, I’d say that the one truly common trait across our portfolio of companies is the obsession these businesses have with their product.

Technical Review 60

Technical Review Due Diligence Venture Capital IPO 60

Lightspeed Venture Partners

JUNE 11, 2012

In 2009 I wrote a guest post at Industry Gamers about why social gaming is so attractive to investors , where I talked about the three key elements oin gaming: Development, Distribution and Discovery. But I think the framework of Development, Distribution and Discovery is still a useful lens to view the industry. This is hard to do.

IP 113

IP Distribution Viral Mobile 113

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible.

Demand 132

Demand Vertical Campaign Channel 132

Women Entrepreneurs Can

NOVEMBER 21, 2018

Which results it will drive depends on what you want from your link building campaign. If your pages don’t contain enough elements that will make it linkable, then you must first attend to those issues before investing time and resources into your link building campaign. For example, what is their backlink portfolio?

SEO 45

SEO Campaign Search Reputation 45

Brandanew

JULY 9, 2015

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. The easiest way to understand whether or not you have found the right experts is to check their portfolio of work.

Marketing 100

Marketing SEO Metrics Agile 100

Cracking the Code

MAY 15, 2008

Unfortunately, John Doeer was not in the panel this year, but Tony said he could not believe anymore in Johns forecasts after his support of Hillarys presidential campaign. Global warming, by accentuating drought and melting glaciers, will have a key impact on water resources distribution and will increase the unbalance.

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

mashable.com

SEPTEMBER 22, 2008

Text The Mob – Collect feedback during presentations and seminars by posting polls or message boards on a large screen and having your audience send their input via their cell phones. IFM Campaign Manager – A Web-based email list management and marketing tool. carbonmade Carbonmade – A free online portfolio showcase.

Software Review 78

Software Review Social Media Social Network Software 78

ReadWriteStart

DECEMBER 8, 2011

Our audience of readers is full of entrepreneurs. Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct mail campaigns. Today's discussion was about how to generate additional distribution and acquire traffic. Social Contacts. And what do entrepreneurs do?

Greece 116

Greece Entrepreneur India Silicon Valley 116

Occam's Razor

OCTOBER 21, 2013

If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. For example, for L'Oreal: Search data is also disappearing from these tools. Here's an example.

Search 154

Search SEO Analytics Engineer 154

uxdesign.smashingmagazine.com

SEPTEMBER 5, 2012

Above you see the distribution among the top 100 grossing e-commerce websites in regards to the number of checkout steps they have. Checkouts are for most designers much more dull to work on than product pages, home pages or new ad-campaigns. Portfolio Design Study: Design Patterns. Portfolios. Related Articles.

Design 98

Design Software Review HTML Technical Review 98

Occam's Razor

AUGUST 9, 2016

Develop a Smarter Understanding of Your Audiences. The change required based on this data is not just your marketing portfolio re-allocation, that is almost trivial, what' bigger, huger, crazy-harder is changing how your company thinks. Gain Attribution Modeling Savvy. Learn Event Tracking's Immense Value. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 24, 2016

The CMO expressed a desire for the audience to learn about advanced attribution strategies. They make a few things like tooth-paste which are sold online, but the primary channel of distribution is offline stores. It is hard to optimize for the entire portfolio. Digital Attribution's Ladder of Awesomeness. mindblowing.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 13, 2012

My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :). We will adapt to whatever they decide. Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Bounce rate helps you find campaigns and landing pages that need to be killed / improved. In this blog post we are going to bring the sexyback.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 19, 2014

I wonder what the distribution looks like? Task Completion Rate shows you how 100% of your audience did, were they all successful regardless of why they came to the site. Now you have excellent context for making smarter decisions about the full-value of each acquisition channel in your portfolio. How will our business survive?

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Analytics) and create a little pie of your Search, Campaign, Direct, Referral and Other traffic sources. Bonuses have been distributed.

Metrics 152

Metrics Analytics Search Channel 152