ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Hippoland

FEBRUARY 26, 2013

Yesterday, I wrote about my failure to attract an audience at my last startup Parrotview. Building an audience is hard and is a full-time job. Once your product is ready to go, having a relevant audience to soft-launch to and test with makes your life a lot easier and reduces your chances of failure. Blog at least once per week.

Audience 48

Audience Entrepreneur Distribution Widget 48

This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. " For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Start Up Blog

AUGUST 15, 2019

In an attention economy it is a compelling offer for a website to offer access to an audience of 2.4 Just this week Australian TV news channels joined up with the Facebook platform to get their news to a wider audience. Distribution is more powerful than content – always has been, always will be.

Channel 48

Channel Portfolio Metrics Search 48

Up and Running

NOVEMBER 20, 2014

Stick to providing relevant, timely and interesting information that will be useful to your audience. – David Ehrenberg , Early Growth Financial Services. Traditional distribution services no longer work. They’re not bringing useful information to a new audience. Limited, Egotistical Content. One Big Launch.

PR 145

PR Small Business SEO Warrant 145

Brandanew

JULY 9, 2015

The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. They may also engage with large PR houses to get the distribution going. And then share this with your audience. Your intent needs to be understanding your own consumers, and seeing how your solutions help them.

Marketing 100

Marketing SEO Metrics Agile 100

Occam's Razor

OCTOBER 21, 2013

If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 2) Market . It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ReadWriteStart

DECEMBER 8, 2011

Our audience of readers is full of entrepreneurs. And to engage effectively with them, we need to reach them through all those various channels. The market is crowded, but Stathis has a critical mass of traffic and transactions, as well as a large portfolio of car rental companies providing data to make the service viable.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Rob Go

JANUARY 21, 2016

These are companies that offer consumers a product or service (or both) that they are paid for (as opposed to consumer audience businesses that are monetized through advertising). Convenience tends to be an area where incumbents struggle, especially when convenience is tied to new forms of distribution. Why Convenience is Better.

Disintermediation 28

Disintermediation Distribution Demand Flash 28

K9 Ventures

AUGUST 10, 2010

It’s become a channel. Since some of my portfolio companies (@ crowdflower , @ twilio , @ dnanexus , @ highlightcam , and most recently @ cardmunch ) have been using Twitter more, I’ve been thinking about how startups should use their Twitter accounts. Twitter has become part of almost every startups marketing and engagement strategy.

Startup 93

Startup Channel Audience Search 93

Occam's Razor

OCTOBER 24, 2016

The CMO expressed a desire for the audience to learn about advanced attribution strategies. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. It is hard to optimize for the entire portfolio. Insanely hard is putting it mildly.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 9, 2016

Develop a Smarter Understanding of Your Audiences. Hence, start by looking at the Assisted Conversions report (Conversions > Multi-Channel Funnels)… Then metric you want to get your company used to first, to get them ready for savvier attribution anything, is the metric Assisted Conversions. Gain Attribution Modeling Savvy.

Analytics 60

Analytics Metrics eCommerce PPC 60

David Teten

JULY 12, 2013

We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. Distribute press releases on free sites like Free Press Release and PRLog.com. I’ve donated lunch with me to some charities via this channel. Enter into personal competitions.

PR 114

PR Public Relations Startup Technical Review 114

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

David Teten

JULY 12, 2013

We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. Distribute press releases on free sites like Free Press Release and PRLog.com. I’ve donated lunch with me to some charities via this channel. Enter into personal competitions.

PR 60

PR Public Relations Startup Technical Review 60

VC Cafe

OCTOBER 6, 2021

When you boil it down, the innovations around the creator economy consist of new ways to create, distribute and monetise content as well as direct to consumer models for fan engagement, monetisation and commerce. I was recently asked by Sifted to recommend exciting Creator Economy startups to watch, that are not part of our portfolio.

Audio 193

Audio Startup Portfolio 193

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). Remember: Engagement is not a metric, its an excuse. ].

Campaign 128

Campaign Analytics Metrics Search 128

Hearpreneur

OCTOBER 6, 2019

I documented my struggle on my YouTube channel, which now garners over 70M views. What we initially achieved was a small audience between 200-800 for our podcast. First, we built relationships with 10+ colleges, getting distribution rights to their students. Now we are a diverse team focused on inspiring confidence in others.

Entrepreneur 62

Entrepreneur Ireland LLC Kansas 62

VC Cafe

JUNE 18, 2012

Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. With 100% commitment to the digital world – Craze is using the latest technologies and constantly developing new methods (some patent pending) for selling and distributing music and videos.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Lightspeed Venture Partners

JUNE 11, 2012

In 2009 I wrote a guest post at Industry Gamers about why social gaming is so attractive to investors , where I talked about the three key elements oin gaming: Development, Distribution and Discovery. But I think the framework of Development, Distribution and Discovery is still a useful lens to view the industry. This is hard to do.

IP 114

IP Distribution Viral Mobile 114

Occam's Razor

MAY 19, 2014

I wonder what the distribution looks like? Task Completion Rate shows you how 100% of your audience did, were they all successful regardless of why they came to the site. By channel] Conversions - Assisted Conversions. Essentially, how often did that channel help with a future conversion? Is that what we are solving for?

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

DECEMBER 12, 2011

As you improve the user experience, information architecture and relevancy of content on your site, it is important to keep an eye not on the rather useless metric of Average Page Views per Visit or Average Time on Site but rather on the distribution of page depth. Where is it? The final table will be in Excel. If you use WebTrends, Yahoo!

Metrics 151

Metrics Web Analytics CPA 151

View from Seed

AUGUST 27, 2014

This was back when I was director of content at Dailybreak Media, and I was hiring several creatives to build a new team that would grow our audience and work with our brand partners to launch native or sponsored content campaigns. Their portfolio trumps their past jobs, and it’s not even close.

Hiring 335

Hiring Startup Technical Review PR 335

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Bonuses have been distributed. Or the number Fans or Followers or +1s on Twitter, Google+, RenRen, Vkontakte and other lovely social channels.

Metrics 152

Metrics Analytics Search Channel 152

VC Cafe

APRIL 15, 2024

Initially, many publishers were slow to recognize the internet’s impact on their business model as distribution and the classifieds and ad worlds split – or what Ben Thompson calls the “ Great Unbundling ”. The creation of content, but especially the sharing of content became a zero cost game. What do you think?

Generative AI 142

Generative AI Media Artificial Inteligence Vertical 142