YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Figure out what is valuable to your audience. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Figure out what is valuable to your audience. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Figure out what is valuable to your audience. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Figure out what is valuable to your audience. Find partners and channels which are complementary, and not directly competitive. Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.

Marketing 146

Marketing SEM Viral Social Media 146

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. The team concluded that AdWords may not be the best channel to create demand. The Week 5 Lecture: Channel.

Customer 247

Customer Cloud EC2 Channel 247