Remove Audience Remove Community Remove Conversion Rights Remove Software Review
article thumbnail

The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. Key Takeaway: Community is one of those big buzzwords right now.

article thumbnail

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation

Duct Tape Marketing

He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. Click on over and give us a review on iTunes, please! And so I was hand coding my own podcast, RSS feeds. So I've definitely seen the evolution. And here's John.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Improve Your Local Marketing Strategy

Duct Tape Marketing

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] John Jantsch (02:40): Um, in their community.

article thumbnail

Local Marketing Strategies For Your Small Business

Duct Tape Marketing

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] More About Laura Nelson: Signpost.com.

article thumbnail

Talking AI with AI

Reid Hoffman

Recently, we have started to see how quickly this will change different kinds of productivity software, such as the customer service platform Cresta , the productivity platform Coda , or the storytelling tool Tome. Where the AI — in this case you — provide creative, interesting, and elucidating content like I hope we are right now.

article thumbnail

How to Balance AI Magic with Human Expertise

Duct Tape Marketing

By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation.

article thumbnail

Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

One is find yourself an audience and a marketplace and that’s something you can start doing within a week. I feel like the bar has been raised so much in the last five years in the start up community and I’ve been busy working for a distinctly non-start up company. I actually sold lots of software to Intuit at Smart Bear.

Cofounder 208