Audience Development Team Review Early Stage Viral 
TechEmpower
JULY 24, 2023
The innovator/developer relationship needs to be a conversation. Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Ads, Viral/Social, SEO)? What channels will you use (e.g.,
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
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