Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. It’s often hard to tell stories about change—audiences grow wary or defensive—but Margolis helps leaders in Silicon Valley and other hotbeds of innovation make that change feel exciting and achievable. Click here to listen to the episode.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

ReadWriteStart

FEBRUARY 25, 2020

Viral marketing. For one, digital marketing strategies can reach a vast audience of potential customers. Small businesses and, indeed, startups can leverage the power of digital channels to build their brands, get leads , and reach more of their target audience. The early stages of a business are critical and difficult.

Marketing 158

Marketing Early Stage Startup PPC 158

The Next Web

AUGUST 19, 2013

Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. One-­to-­many” resellers already hold a significant audience. One-­to-­many” resellers already hold a significant audience. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

Both Sides of the Table

MAY 19, 2010

Greycroft is an early-stage VC. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Tested platform on San Francisco’s Live 105; then scaled out for national syndication with positive audience uplift. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

SoCal CTO

NOVEMBER 10, 2009

In some ways it is similar to early stage incubators such as Y Combinator, although FI is even earlier stage, focusing on developing the founders themselves as entrepreneurs as opposed to actual companies. You mention social / viral aspects at both Google Photos and United Online. How did you do that?

Management 150

Management Product Entrepreneur Silicon Valley 150

mashable.com

JUNE 11, 2013

simply arent crucial to success or failure, and for an early stage startup that means they were wastes of time — you could have done 10x more with that same amount of time and resources." — Jonathan Wegener , Founder, Timehop and ExitStrategy. . Assuming Virality. "A Services dont spontaneously go viral.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups.

Mobile 190

Mobile Social Media Distribution PR 190

Hunter Walker

MAY 17, 2024

Specifically, we thought that if you could use piles and piles of data to figure out which phrases, structures, and other linguistic characteristics performed the best with real audiences, then you could expose that data to help people write stuff that performed better. As a CEO, I was at my best when I embraced this side of myself fully.

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crowdSPRING Blog

MAY 9, 2018

Beauty brands need to be audience focused and feedback driven in order to thrive. You can also use the power of micro-influencers to market your beauty brand to a targeted and niche audience. While they are often less popular and not as well known, their more niche focus makes them highly relevant to their respective audiences.

Marketing 90

Marketing Social Media Cofounder Design 90

reidhoffman.org

NOVEMBER 12, 2013

First, understand your audience. We are the leader in the professional domain with viral growth. For early stage companies, it’s important to show that you’re on path, that you have prospects, and that you can get to your vision. We didn’t try to establish the viral dynamic; we just asserted it.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Rob Go

JANUARY 12, 2015

As an early stage investor, should you pay up for team or traction? When you are thinking about joining an early stage company, how should you be evaluating the risk of the overall company? How should you be weighing the presence of a great founding team vs. early signs of traction? The Founders Perspective.

B2B 28

B2B Early Stage Distribution Software Review 28

mashable.com

OCTOBER 5, 2012

Naming can be one of the most difficult challenges in the early stages of a startup. Grindr CEO: 100 Percent of My Audience Does Not Have Equality. viral video. viral videos. But while many people have written about the topic, few have actually codified the process to help entrepreneurs succeed in the endeavor.

Naming 84

Naming Startup Social Media RSS 84

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

View from Seed

JANUARY 13, 2015

When you are thinking about joining an early stage company, how should you be evaluating the risk of the overall company? How should you be weighing the presence of a great founding team versus early signs of traction? monetizing a large audience or moving from end-user SaaS to enterprise sales).

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

This is going to be BIG.

AUGUST 8, 2011

Surely--but then I realize how difficult it is to be an early stage VC in NYC. Some will do fine, but often times someone more junior is potentially closer to the target audience. What did I do? Do I also worry about being overexposed?

Venture Capital 110

Venture Capital PR Hiring Networking 110

Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Especially in the early stages, keeping a relationship with your customers can be paid off exponentially, not only in overall engagement but with extremely valuable word of mouth marketing.

Revenue 60

Revenue Acquisition Channel Campaign 60

mashable.com

SEPTEMBER 14, 2011

In other words, angel investors and early stage venture capital (VC) firms will have different expectations than late stage VC firms. For example, angel funding is more prevalent in the United States than in Europe. Also make sure to research which type of investors fit your business.

France 77

France Marketing Social Media Startup 77

YoungUpstarts

JUNE 23, 2011

Investors scaled back in early-stage investments and used those funds to help current portfolio companies get through the bad economy. The startup also recognized that they needed to reach a wide audience very quickly, and to do so without a marketing budget. There was also less seed investment available.

Community 162

Community United States Colorado Social Media 162

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. If the viral coefficient is 0.9,

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

APRIL 14, 2009

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? In other words, they have learned to grow renewable audiences. But all things are never equal. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

This is going to be BIG.

NOVEMBER 11, 2013

Combine that with a larger number of seed and early stage funds chasing deals, things "look good" earlier, based on the team or maybe some quick traction around a small, tightly connected base of people, and seem to pick up fundraising momentum quicker. Only, I didn''t spot a hot deal any more than anyone makes a viral video.

Columbus 119

Columbus Venture Capital Viral Term Sheet 119

mashable.com

OCTOBER 11, 2011

Not to mention, early-stage startups usually only employ a few people focused on product and development. Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. viral video. Therefore, marketing and public relations are often tackled piecemeal by whomever has time.

PR 103

PR Startup Social Media Technical Review 103

Up and Running

MAY 23, 2016

He says, “Spending a few thousand on a domain could make a big difference long term, and give you the credibility and advantage over the competition, especially in the very beginning and early stages of the business.”. Producthunt.com is a great resource for viral marketing for the product launch as well as community feedback.”.

Software Review 74

Software Review Software Delaware Forecast 74

A Crowded Space

AUGUST 4, 2011

Why don’t you briefly introduce yourself to our audience. . When you can take something that used to take people two hours or ten hours to do and you can make it a single click and everything just works, that tends to grow virally. Marcus: And to our audience, thank you for joining us today. Josh: Thanks for having me.

Technical Review 60

Technical Review Venture Capital San Francisco Boston 60

The Next Web

AUGUST 21, 2013

Bubba is an early stage investor in consumer internet and mobile technology companies for @DFJvc. For app developers, this is a good example of how you can amplify your audience naturally, and make your app more essential, by allowing people to move seamlessly from one context to another and back again.

Mobile 137

Mobile Design Differentiation Startup 137

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

One is find yourself an audience and a marketplace and that’s something you can start doing within a week. Do you feel like the more users you have it helps accelerate, is there some kind of, maybe not necessarily viral, but that people just tell their friends at all. I think you have to do two things. Jason: Nice. Jason: Great.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

VC Cafe

NOVEMBER 2, 2010

B y definition, early stage startups don’t have lots of money and resources. They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc.

Finder 128

Finder Startup Social Network Mobile 128

Rob Go

JULY 11, 2013

I was asked recently how NextView evaluates such early stage companies for investment. Some products have what look like great viral loops, but aren’t very successful. Produce a “wow” moment for a narrow audience that cares. The reality is that pretty much all investors looks for the same core things. Also hit-or miss.

Distribution 66

Distribution Vertical Viral B2B 66

www.forentrepreneurs.com

FEBRUARY 2, 2010

I've been driving the implementation of systems to track these types of metrics at our company (fast growing, recently public), and also have spent some time on the phone with one of your early stage founders (Ellen) discussing the metrics we track and how we think about them at our company. All rights reserved.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

APRIL 8, 2013

If it's the number of invites sent, it's virality. Either way, the hypothesis comes from getting inside the head of your audience, asking them questions, or understanding what makes them tick. First: Who is the target audience? Are they the right audience? That metric is tied to a KPI. Can you reach them?

Metrics 156

Metrics Analytics Lean Churn Rate 156

Occam's Razor

MAY 2, 2017

I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. There are lots of micro-outcomes, in this case given most Pharma companies are still in the early stages of savvy, I choose something close to making money, Doctor Lookups. It is not hard to pick New Subscriptions.

Metrics 141

Metrics Acquisition eCommerce Analytics 141