Audience Differentiation Networking SMS 
TechEmpower
JULY 24, 2023
How will you differentiate from these? Social Integration/Viral Outreach Is your application tied into any social networks? Is it limited to login and Like buttons, or are you building a presence within the social networks themselves? Internationalization/Localization Do you anticipate an international audience?
Duct Tape Marketing
NOVEMBER 10, 2022
In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?
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Duct Tape Marketing
NOVEMBER 17, 2022
Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Debbie is also a proud member of the DTM network for the last 3 years. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Marketing Podcast with Debbie Howard.
Duct Tape Marketing
JUNE 22, 2022
I think that's the differentiator. But it is the reason that we do share stories where he shows, where he screwed up, where he was a goofball where he wasn't sure of himself is that it endears him to his audience and then they feel okay he's it's not just, he sees me, but he's all, I'm one. John Jantsch (03:27): Yeah. He's one of us.
ConversionXL
DECEMBER 13, 2018
As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Integrations with a wider range of ad networks. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. email, SMS).
Duct Tape Marketing
APRIL 21, 2022
But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02]
Duct Tape Marketing
OCTOBER 26, 2022
In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. 14:38] I’ve noticed a number of the chat-related companies are really focused on driving people to SMS/text – where do you stand on that? [18:02]
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