Audience Direct Marketing Green PPC 
ConversionXL
NOVEMBER 4, 2011
Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. A confused mind always says ‘no’, goes the old direct marketing adage. What about here? CityCliq: 88.9% improvement.
Occam's Razor
JANUARY 30, 2012
Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. It now has a specific audience and a purpose. And in two seconds… Like every two-year-old child, I know that red is bad and green is good. Below that, in blue, green, red and orange I see the percentage of clicks on each link.
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