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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. Our audience still gets the newspaper and still goes out and gets that mail and responds to it.

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Transcript of Getting the Meeting with Contact Marketing

Duct Tape Marketing

That’s important because so often in bigger companies, I know your audience is actually smaller companies, but still it seems like those two functions within companies, maybe even within the people’s minds, too, are just highly siloed. There’s a lot of friction between marketing and sales. John Jantsch: Yes.