Direct Marketing, Sales and Sales Cycle

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

NOVEMBER 17, 2022

I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. We'd never owned a marketing agency. Why don't you just focus on marketing?

Differentiation

Differentiation Sales Cycle Audio Networking

Transcript of Getting the Meeting with Contact Marketing

Duct Tape Marketing

OCTOBER 30, 2019

There’s a lot of friction between marketing and sales. But here, it’s a combination of marketing and selling using micro-focused campaigns to help a sales rep break through to someone of great importance, so really these are top accounts, not prospects. We actually start bringing up the sales hit rate as well.

Marketing

Marketing Campaign Naming Sales

StartUpRoar

Effective Ways To Differentiate And Scale Your Business

Transcript of Getting the Meeting with Contact Marketing

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