Start Up Blog

AUGUST 15, 2019

In an attention economy it is a compelling offer for a website to offer access to an audience of 2.4 I wouldn’t be surprised if they launch an Instagram Influencers dashboard with metrics in the back end to control the money flows in the Influencer economy. This too won’t end well for those providing the content.

Channel 48

Channel Portfolio Metrics Search 48

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). Share of Search.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

OCTOBER 21, 2013

If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there? Here's an example.

Search 154

Search SEO Analytics Engineer 154

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Brandanew

JULY 9, 2015

The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. They may also engage with large PR houses to get the distribution going. And then share this with your audience. There was no one God-sent metric box that solved all our queries in one go.

Marketing 100

Marketing SEO Metrics Agile 100

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. Develop a Smarter Understanding of Your Audiences. At this point you'll be a little confused about some metric or the other. Awesome, right? Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. Often, by the time you start a demand generation campaign, your audience has changed. Second, “lead” generation. Strategies are based on bad data.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. The CMO expressed a desire for the audience to learn about advanced attribution strategies. Tough metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. Start with models like Time Decay and Position Based to understand what the conversion portfolio might look like (last two columns above) and create hypotheses about what a better budget allocation might look like. Rinse and repeat. Pretty cool right? Hopefully soon! Edward Cowell. "Was

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Cracking the Code

MAY 15, 2008

Audience: 40 percent voted “Yes” (while people believed overall in the emergence of the platform, the projector example did not resonate well - may be because the audience was not composed mostly of baby boomers) 3) The rise of the implicit internet (Josh) This one deserves a bit of explanation.

Software Review 48

Software Review Technical Review San Jose Venture Capital 48