www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

APRIL 14, 2009

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? In other words, they have learned to grow renewable audiences. But all things are never equal. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

I've been driving the implementation of systems to track these types of metrics at our company (fast growing, recently public), and also have spent some time on the phone with one of your early stage founders (Ellen) discussing the metrics we track and how we think about them at our company. All rights reserved.

Metrics 55

Metrics Design Entrepreneur Startup 55