Austin Startup

MARCH 20, 2017

Understanding and knowing what steps to take to carry out a successful PR campaign can be daunting, confusing and quite overwhelming. It’s important to set definitive goals and objectives of your PR campaign in order to provide a specific purpose for your communication among the audience you are trying to reach. Congratulations!

PR 48

PR Campaign Media Lean 48

crowdSPRING Blog

AUGUST 28, 2011

Many NFPs operate in ways that would not be considered ‘business-like,’ AND these organizations, like their small, for-profit cousins, can benefit by leveraging the ideas and tools that we often discuss in the Lean Marketing series. But one of the tenets os lean marketing is to define short-term and intermediate goals.

Lean 91

Lean Marketing Public Relations Social Media 91

crowdSPRING Blog

SEPTEMBER 25, 2011

″ slip of paper with our name and contact info as what it is: the best opportunity you have to market yourself or your business to a truly targeted and captive audience: the person to whom you hand it. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Lean 112

Lean Marketing Public Relations Small Business 112

crowdSPRING Blog

JUNE 19, 2011

Here are 10 great tips shared with us by various PR and Media folks that I hope you find useful! Short and memorable is way better than rambling and complicated, but keep the audience in mind as you creaft your answers. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Lean 96

Lean Marketing Public Relations PR 96

Steve Blank

APRIL 5, 2017

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Step 1: Who’s the Audience(s)? How do you figure out who the audience is?

Marketing 310

Marketing Audience Technical Review PR 310

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. You can absolutely launch lean and scrappy. It’s doable though.

Seed Stage 120

Seed Stage Conversion Startup PR 120

crowdSPRING Blog

FEBRUARY 15, 2013

There’s a tremendous wealth of insight in his answers and the way he engaged the Reddit audience. Lean vs. Mean – Small Business and Responsibility – [link]. This week, Gates participated in a phenomenal Reddit AMA (ask me anything). I encourage you to spend some time reading the AMA – you’ll learn a great deal.

Social Media 107

Social Media Small Business Design Media 107

crowdSPRING Blog

NOVEMBER 30, 2012

The problem with a Lean Startup: the Minimum Viable Product | Paul Kortman – [link]. Venture-Backed Commerce Sites Banking on TV Ads to Lure in Audiences | AllThingsD – [link]. Venture-Backed Commerce Sites Banking on TV Ads to Lure in Audiences | AllThingsD – [link]. Barking Up The Wrong Tree – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

crowdSPRING Blog

SEPTEMBER 6, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have.

Small Business 100

Small Business Public Relations Africa Lean 100

crowdSPRING Blog

SEPTEMBER 30, 2012

An important part of your overall marketing strategy is public relations. I love Duct Tape Marketing , Seth Godin , Chris Brogan and the rest, but give my company coverage in an article in Forbes or BusinessWeek or the New York Times for the greatest impact, the largest audience, and the most meaningful value for our PR dollar spent.

Small Business 88

Small Business Public Relations Social Media New York 88

crowdSPRING Blog

JUNE 23, 2013

We often think of marketing as advertising, but in lean marketing that is only one component of an effective plan. An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand. When building a company, marketing is everything. Position yourself.

Lean 89

Lean Marketing Public Relations PR 89

YoungUpstarts

MAY 30, 2020

Corporate leadership will soon face new challenges with adhering to social distancing policies and the potential for continuing lockdowns, as well as responding to an anxious audience of both employees and customers. Let go of the 9 to 5 mentality.

Leadership 223

Leadership Public Relations Community Employee 223

Steve Blank

JULY 13, 2009

Every generation of new technology seems to find a willing audience in naïve journalists and eager readers. Believing Your Own BS is Toxic Lots of noise and smoke before a product ships seems to be a toxic byproduct of enthusiastic entrepreneurs. Hindsight is wonderful.

Silicon Valley 122

Silicon Valley Product RSS California 122

crowdSPRING Blog

MAY 22, 2015

Crowds go crazy at his live shows where audience participation and collaboration is a core element of the performance. Lean Doesn’t Always Create the Best Products [link] crowdspring.co/1FcPnhs Dan Deacon is an electronic musician with a huge following. 10 Truths We Forget Too Easily [link] crowdspring.co/1JkEVrr link] nyti.ms/1bWa0Uz

Small Business 48

Small Business Design Social Media Startup 48

crowdSPRING Blog

NOVEMBER 11, 2011

PR is mostly ineffective when companies step on social media landmines – [link]. Zynga Leans On Some Workers to Surrender Pre-IPO Shares – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. Don’t Give Your Users Shit Work – [link]. Very shady, if true.

Social Media 94

Social Media Small Business Design CTO Hire 94

crowdSPRING Blog

DECEMBER 16, 2010

Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. Problem is they have no audience, so who’ll pay? – [link]. Magazine apps look cool.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

SEPTEMBER 21, 2012

Small Business Newsletter: 7 habits of successful entrepreneurs, lean marketing and more – [link]. Good reminder on importance of marketing to broad audience & not falling into a trap of marketing only to tech people – [link]. Where the boys are: Women building businesses in male-dominated fields – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

JANUARY 30, 2015

Lean Business: Unleashing the (task) Force | crowdSPRING Blog – crowdspring.co/1tdsoAs. Lessons Learned from Conducting Two Monster Audience Surveys – Copyblogger crowdspring.co/1ITXZuM. Add More Personality to Your PR & Social Media crowdspring.co/1ydtRa6. Secret Rules for Powerful Sales Emails crowdspring.co/1KU0peQ.

Small Business 48

Small Business Design Social Media PR 48

crowdSPRING Blog

JUNE 22, 2012

Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link]. Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link]. Lean Marketing Tips: Blogging to Build Audience and Drive Traffic – [link]. 10 skills the PR pro of 2022 MUST have – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

MARCH 1, 2013

The 7 Myths of Lean and How Analytics Can Help – [link]. Startups, Throw Out Your Financial Models: The Argument For Lean Modeling | Forbes – [link]. Building an audience for first-time entrepreneurs – [link]. Building an audience for first-time entrepreneurs – [link].

Social Media 97

Social Media Small Business Design Media 97

crowdSPRING Blog

MARCH 2, 2012

Kickstart Your Lean Startup With Effective Feedback – [link]. Give Them What They Want: Targeting Your Audience with Blog Design – [link]. Why Tech Entrepreneurs in Developing Countries Struggle to Raise Funds – [link]. 3 things entrepreneurs need to know about patent law reform – [link].

Social Media 93

Social Media Small Business Design Media 93

blog.expensify.com

APRIL 24, 2012

Just as.NET is both a lock-in and very restricting, and Java violates both “lean cuisine class hierarchy” and “objects if necessary, but not necessarily objects”, the “we’ll just use XML” mantra deserves to die. It was the wrong audience. That would have given you a trifecta. It is ironic.

Java 107

Java PHP Software Review Coder 107

crowdSPRING Blog

AUGUST 21, 2015

Lean Business: Why Comcast Stomps ADT’s Customer Service | @crowdSPRING Blog – crowdspring.co/1ErKhM4. How to Play the Valuation Gap Between Start-Ups and Public Tech Companies crowdspring.co/1gtYySK. Where Clicks Reign, Audience Is King nytimes.com/2015/08/17/bus…. Average Manager vs. Great Manager – buff.ly/1fd3xXa.

Small Business 48

Small Business Design Social Media Baltimore 48