Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. The foundational elements of the framework are the consideration stages and the audience in each stage. That's the See stage.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 10, 2017

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. You can draw two conclusions from this… Without exception, mobile email use is on the rise.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

NOVEMBER 17, 2015

Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. Another big mistake is underestimating mobile. Optimize for page load speed, especially for mobile devices on WiFi. Ditch heavy graphics like carousels, social scripts, etc.”.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Occam's Razor

OCTOBER 21, 2013

Depending on the mobile device and browser you are using (for example, Safari since iOS 6), you have already been using secure search for a while regardless of the search engine you use. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. So that data has been missing for some time.

Search 154

Search SEO Analytics Engineer 154