Audience, NPV and Retention

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Audience

NPV

Retention

Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

AUGUST 10, 2016

.” Yet, we continue to see businesses pushing leads through doors, pushing customers through funnels… just hoping that they’ll create a high quality, engaged audience by accident. A high quality, engaged audience is anything but accidental. day 1 retention). Unfortunately, it doesn’t work that way.

NPV

NPV Metrics Retention San Francisco

How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

JANUARY 28, 2010

Josh Kopelman of First Round Capital had a great tweet recently on this topic where he says: @ joshk : Too many freemium models have too much free and not enough mium As Josh notes, the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience.

CPA

CPA Retention Viral Acquisition

StartUpRoar

Why (and How) Optimizers Should Take Advantage of User State Models

How to create a profitable Freemium startup (spreadsheet model included!)

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