Audience Metrics NPV Retention 
ConversionXL
AUGUST 10, 2016
.” Yet, we continue to see businesses pushing leads through doors, pushing customers through funnels… just hoping that they’ll create a high quality, engaged audience by accident. A high quality, engaged audience is anything but accidental. day 1 retention). Which phase of the funnel are those metrics?
andrewchenblog.com
JANUARY 28, 2010
Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?
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