crowdSPRING Blog

JANUARY 31, 2011

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. Want 3 national press mentions in the next 12 months?

Public Relations 130

Public Relations Small Business Lean PR 130

The Startup Magazine

MARCH 14, 2021

His experience includes developing a marketing strategy, producing events, public relations, strategic planning, investment opportunities and crisis management. Insightful content has a higher chance of “going viral” on social media, which also can help in reaching key stakeholders like potential investors, clients and partners.

Social Media 146

Social Media Marketing Public Relations Startup 146

crowdSPRING Blog

MAY 5, 2010

Smart thoughts on importance of audience size as measure of our reach – [link]. Why People Hate Your Viral Marketing – [link]. Bought Loyalty vs. Earned Loyalty – [link]. The Real Reasons Big Brands Don’t Rank – [link]. Consumer Reports: Half of Social Network Users are “Oversharing&# – [link].

Social Media 88

Social Media Small Business Design Media 88

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107

Viral Campaign Small Business Guerilla 107

Up and Running

NOVEMBER 5, 2014

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

Duct Tape Marketing

JULY 15, 2016

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. When I was a TV reporter, I worked with many public relations firms. I was doing the same thing, storytelling, but instead of for an audience watching the 6 o’clock news, I was doing it for a paying client.

PR 28

PR Public Relations Viral America 28

ReadWriteStart

MAY 8, 2020

Now to pitch something like this, you do not need to create a fancy PR release. If you want your data to be understood quickly by the PR reporter, graphs are a great way to do this. Use Google’s data PDFs and visualize them for your audience. Takeaway: Focus on the value you are bringing your audience. Image Source.

Curation 132

Curation PR Public Relations Social Media 132

crowdSPRING Blog

DECEMBER 26, 2014

Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. Inside Square’s Winning PR Strategy | Fast Company – crowdspring.co/1u8oYst. How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience – Copyblogger crowdspring.co/1Ckgesk. Why the Correct URL Is Paramount – crowdspring.co/1CVH8bs.

Social Media 101

Social Media Small Business Design Media 101

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. His firm has worked with companies like Warby Parker, lululemon, Oscar, and more.

Seed Stage 120

Seed Stage Conversion Startup PR 120

crowdSPRING Blog

MARCH 2, 2012

The Illustrated Anatomy of a Viral Pinterest Scam – [link]. Give Them What They Want: Targeting Your Audience with Blog Design – [link]. Don’t try to game the system – provide awesome service instead (good reminder from Seth Godin) – [link]. Ten Lessons I Learned from Shark Tank – [link].

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

JUNE 29, 2010

Who cares if you have a ground-breaking or viral product if every single other company claims to have a ground-breaking or viral product? If your audience is tuning you out, your marketing or fundraising message will fall on deaf ears. That’s the rub with buzzwords – if everyone uses them, they are no longer unique.

Viral 82

Viral Public Relations PR Social Media 82

crowdSPRING Blog

JUNE 29, 2010

Who cares if you have a ground-breaking or viral product if every single other company claims to have a ground-breaking or viral product? If your audience is tuning you out, your marketing or fundraising message will fall on deaf ears. That’s the rub with buzzwords – if everyone uses them, they are no longer unique.

Viral 82

Viral Public Relations PR Social Media 82

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Are you reaching the right audience? Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

crowdSPRING Blog

JUNE 19, 2011

Here are 10 great tips shared with us by various PR and Media folks that I hope you find useful! Short and memorable is way better than rambling and complicated, but keep the audience in mind as you creaft your answers. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Lean 96

Lean Marketing Public Relations PR 96

crowdSPRING Blog

SEPTEMBER 30, 2012

An important part of your overall marketing strategy is public relations. I love Duct Tape Marketing , Seth Godin , Chris Brogan and the rest, but give my company coverage in an article in Forbes or BusinessWeek or the New York Times for the greatest impact, the largest audience, and the most meaningful value for our PR dollar spent.

Small Business 88

Small Business Public Relations Social Media New York 88

crowdSPRING Blog

SEPTEMBER 6, 2011

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. Related posts: Lean Marketing tips: not-for-profit edition.

Small Business 100

Small Business Public Relations Africa Lean 100

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

crowdSPRING Blog

JANUARY 29, 2012

A global pool of creativity has always existed, but technology has enabled the creators to find new access to clients, new channels for sales, new tools for self-marketing, and new opportunities to find audiences without the interference of the traditional gate-keepers. Related posts: Personal branding in a world of meat.

Social Media 86

Social Media Distribution Viral New York 86

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

www.foliomag.com

JULY 31, 2012

Audience Development. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Search Jobs. Add Your Resume.

Social Media 40

Social Media Rhode Island Media South Dakota 40

blog.expensify.com

APRIL 24, 2012

It was the wrong audience. And, the audience that did actually read it likely has none of the people he is complaining about in it. I tried to continue reading but it is obvious that you are closer to PR or marketing than to the tech area. It is ironic. But, he posted it where a bunch of programmers would read it.

Java 107

Java PHP Software Review Coder 107