Duct Tape Marketing

JUNE 7, 2023

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Effective leadership, a positive culture, and aligning the goals of the organization with the needs of employees are crucial for creating a balanced EX and CX. What do you think?

Employee 74

Employee Technical Review Advisory Board Sales 74

The Startup Magazine

JULY 29, 2021

We decided to set up a joint venture to go after the global “Audio for Business” market, and Soundtrack was born. In this progression from startup to a scaleup, we are far down the path of creating the global category leader within the “Audio for Business” market, a market opportunity estimated at $40-50 billion.

Founder 158

Founder B2C B2B Audio 158

Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. They go there first for word of mouth referrals.

Marketing 90

Marketing Social Media B2C Audio 90

Duct Tape Marketing

SEPTEMBER 30, 2022

And then speaking with a leadership team, they were very upfront in the very beginning about how they want that to be a part of everything they do from day one and we live it. John Jantsch (08:26): If somebody was, you know, just the typical sort of sales kind of questions, like what's the key difference between years and X?

Marketing 74

Marketing Differentiation B2C PR 74

Duct Tape Marketing

FEBRUARY 2, 2023

The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. And there's not, well, there might be a leadership structure or guide, you know, it's really the individual.

Community 82

Community Marketing Audience Networking 82

Occam's Razor

JUNE 11, 2014

We have our senior leadership involved like never before. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful. Offline sales.

Design 150

Design Software Review Technical Review Mobile 150

Up and Running

MAY 21, 2014

The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. How do I close a lead?”

Marketing 72

Marketing Social Media Sales Media 72