Audio Channel Continuous Deployment Sales 
Startup Lessons Learned
APRIL 14, 2009
For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.
Startup Lessons Learned
AUGUST 24, 2009
Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Case Study: Continuous deployment makes releases n. Is that a lot?
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Startup Lessons Learned
APRIL 26, 2009
We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Although customers didnt flock to this offering at first, we had enough of a developer program active to start recruiting early adopters to start creating 3D objects for sale in our catalog.
Startup Lessons Learned
MARCH 13, 2009
In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to.
Startup Lessons Learned
MARCH 4, 2009
Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics.
Startup Lessons Learned
AUGUST 16, 2010
Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.
Startup Lessons Learned
FEBRUARY 12, 2009
In fact, you cant go through traditional channels at all. Without a basis for comparison, you first have to drive home the need, then you will have an easy time making the sale (after all, youre the person who they trust to bring it to their attention). Case Study: Continuous deployment makes releases n.
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