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Is Your Startup Tracking the Right Metrics?

Up and Running

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. The full audio and slide deck are included above, and the full transcript below. In terms of pre-purchase, traffic and content metrics. Those things are all really hard to just get.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads. by posting about it on social media). Google ads).

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

15:11] Where does employer branding fit into the conversation of employee experience? [17:18] So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Skype and Zoom are useful for video/audio conferences. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

The real metrics that help you determine if you’ve achieved product/market fit. Also, because many ConversionXL readers have expressed an interest in an audio-only format, I’ve included the interview in Mp3 format below. Not interested in audio or video? . Calculate Your Churn. & a lot more.

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Turing Distinguished Leader Series: With Partner David Zhang, TVC

ReadWriteStart

We’ll have a fun conversation over the next 40-45 minutes. Do you have other efficiency metrics that you look at when you evaluate businesses to check the quality of growth and the quality of the revenues? . You can break that down into the inverse of that churn. Jonathan Siddharth . Welcome, David. Jonathan Siddharth.

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The Superbowl ad test

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution? Is that really news?