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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. To acquire new money managers, the company makes traditional sales calls, which means they’ve interviewed many, many professionals and gotten a strong sense of their needs. says Rachleff. says Rachleff.

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Lessons Learned: Throwing away working code

Startup Lessons Learned

This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. We set sales targets from day one, $300 the first month. As the experiments progressed, day-in-day-out we werent making sales. Thank you Eric.

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Lessons Learned: Built to learn

Startup Lessons Learned

Best of all, Nivi from Venture Hacks was recording, so these slides have synchronized audio, too. Thats the essence of so many of the lean startup techniques Ive evangelized: customer development , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Those are only symptoms.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Audience 119
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The new startup arms race (for Huffington Post)

Startup Lessons Learned

These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Try About the author.