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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development. Market development involves taking existing products into new markets. Product development. In 2020, Clubhouse established a market for an audio-only social platform.

Marketing 115
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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Ive attempted to embed the relevant slides below. Talk about waste.

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How To Make Audio Stories Using Podcasts To Tell Your Brand Story

Brandanew

I wrote about the Mystery Show earlier on SEM Rush as being supremely original and exciting. Collaborate with others : Whether it is your customers, experts in the field, influencers, investors, bloggers – develop stories to involve them into the narrative. How To Make Audio Stories Using Podcasts To Tell Your Brand Story.

Audio 100
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

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Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Labels: customer development , lean startup 8comments: Amy said.

Lean 168
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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

After all, the worst kind of waste in software development is code to support a use case that never materializes. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Thoughts on scientific product development Lo, my 5 subscribers, who are you?