Startup Professionals Musings

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Make your company visible, reachable and responsive through social networks.

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10 Keys To Being A Thought Leader Across Social Media

Startup Professionals Musings

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

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Security And Privacy Are Both A Risk and Opportunity

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Make your company visible, reachable and responsive through social networks.

Security 195
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Email marketing.

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10 Ways To Boost Online Power In Building A Business

Startup Professionals Musings

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media. Build a team.

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Security And Privacy Are Entrepreneur Opportunities

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Make your company visible, reachable and responsive through social networks.

Security 251
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5 Strategies To Thrive Despite Information Overload

Startup Professionals Musings

Every business leader I know is overloaded with data these days, with a wealth of new business tools, social media channels, and countless emails and text messages. Choose only the best media formats for each type of content you choose to engage with, across the range of text, audio, and video.