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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Inbound marketing for lead generation maps to the buyer journey and focuses on awareness-building marketing campaigns across multiple touchpoints, such as: Blogging ; Email marketing ; Social media marketing ; Referral marketing ; SEO optimized website landing pages ; Audio and video content.

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A How-To Guide On Getting Inside Of A Customer’s Brain

Duct Tape Marketing

17:23] How do you bring some urgency and scarcity to businesses that have a very long sales cycle? [19:33] HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. [11:48] Are there positive ways to use scarcity and urgency? [13:45]

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales.

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The Rise of AI in Advertising

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

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The first 1,000 users are easier than you think

The Next Web

Listen to this post as audio, courtesy of SaveToListen. This helps eliminate long sales cycles and unwieldy onboarding processes at a time when you need immediate results. Ilya Pozin is the founder of Open Me and Ciplex , and a c olumnist for Inc, Forbes, and LinkedIn. entrepreneur. . Find the customers who need you now.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. I'm actually listening to the audio version while I'm reading it. powered by.

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. This value-based model bringing all the right customers to their yard is called demand generation. Stage 1: Target the right metrics for an effective long game.

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