Austin Metrics Networking SEM 
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
Startup Lessons Learned
SEPTEMBER 15, 2008
For example, one angel investor reportedly invested in several hundred social networking ventures employing this philosophy. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
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Startup Lessons Learned
SEPTEMBER 7, 2008
Customers found it confusing and it turned out to be at odds with our fundamental value proposition (which really requires an independant IM network). Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.
Startup Lessons Learned
SEPTEMBER 18, 2008
Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games. can I talk to them?"
Startup Lessons Learned
SEPTEMBER 14, 2008
This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business. But the early customers all compared it to MySpace.
Startup Lessons Learned
OCTOBER 7, 2008
On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Or if your lifetime value is high enough, you can just keep spending on SEM. The observation sounds strange.
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? In the meantime, figure out which of your college buddies works there or network your way to someone who does. The Direct-to-Consumer Checklist was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story.
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