ConversionXL

MAY 24, 2013

Let’s start from a clear definition of what A/B testing actually is: A/B testing, or split testing, is a process where we are running a simultaneous experiment between two pages to see which performs better. When done correctly, you can achieve good, measurable results in a short timeframe. Step 1) Measure your website’s performance.

Analytics 131

Analytics Mobile Framework Conversion 131

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. There are too many paths, and you can't actually control the path that a potential customer can take.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact. Bonus Tip : But don't stop there.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

NOVEMBER 14, 2013

Well, a Nucleus Research study that showed that an incremental 241% ROI can be generated by applying data to business decisions. Typically instead of data, they are driven by HiPPOs – highest paid persons opinions ( credit for the term goes to Avinash ). However, only 11% of marketers use data to make business decisions today.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

APRIL 2, 2012

Included in the post are recommendations for measurement and data analysis. That's because when it comes to MCA-O2S your only bffs are a set of 16 strategies I've outlined over two posts (links immediately below) or the fantastic world of controlled experiments (as in the Verizon case above). It's mandatory.

Channel 152

Channel Analytics Framework Advertising 152

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). Run one super-large controlled experiment.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. All while constantly optimizing your portfolio via controlled experiments. AND you can control for risk! One of my biggest learnings?

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JUNE 1, 2010

But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. " Or: "TV is really hard to measure, those boxes just don't connect or share." You can measure interactions with the ads.

Marketing 92

Marketing Channel Web Metrics 92