7 Examples of Effective Cross-selling (and Why They Work)
ConversionXL
JUNE 16, 2022
That B2B sales are built on relationships. But they might want to read a customer story on how you helped a small business succeed. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.
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