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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

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Everything You Need To Know About Designing Valuable Customer Surveys

ConversionXL

You send out email launch campaign to highly targeted list of 30 000 people and only 30 people sign up? For that we typically ask the following questions to get the best insight: What can you tell us about yourself? -> to spot trends of where the majority of our customers come from.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. From here, I touch upon a simple but powerful complication: When marketing a B2B company solving a marketing challenge, you’re faced with an overwhelming array of choices.

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

Their purpose is to put the people behind company decision making in the shoes of the customer. What Customer Personas Are NOT. According to a case study on the Google Analytics blog , Watchfinder decided to set about a remarketing campaign using Google ads.

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How to Identify Your Online Target Audience and Sell More

ConversionXL

The data you need to know depends on the product and whether you have a B2B or B2C business. “ There are no facts inside your building, so get outside ,” is one of the mantras of Steve Blank , the father of customer development and author of The Startup Owner’s Manual. Ecommerce report. Talk to people.

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The Landing Page Optimization Guide You Wish You Always Had

conversionxl.com

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas. 5 Dimensions of Rockstar B2B explainer videos. image source.

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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 byĂ‚ Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Steve Blank on Lean Customer Development. Campaign Monitor. Campaign Monitor â??