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The State of Marketing Training in 2019 [Original Research]

ConversionXL

SaaS, B2B, and ecommerce organizations had the highest perceived marketing skills: Government and non-profit sectors trailed for-profit businesses. Chad Sanderson , Microsoft. You’d be shocked at the lack of knowledge retention unless you make sure you audit, and audit repeatedly—we do every three months. Michael Aagaard.

Marketing 128
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. What makes B2B different?

Retention 106
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Says thanks; Show me how much they charged my credit card; Shares a few resources to boost customer success (and retention). As Chad Sanderson explains , “Very few of the metrics accessible for email testing tell you the full story of how your test is actually performing.” This monthly transactional email from Convertkit.

Email 133