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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

In general, I have found that channel partnerships with value-added resellers are a great way to reduce CAC, as well as boost retention, and improve return on investment. With the internet at our fingertips, even B2B customers research and compare solutions, completing 50-90% of the work before a sales rep is contacted.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Product should be your main channel for customer acquisition, retention and expansion. More networking and curated roundtables, less gurus and swag. Daniel Layfield.

B2B 94
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Which Fundraising Round Should You Skip?

View from Seed

Experienced founders: B2B. For an experienced founder building in B2B, the round to skip is the pre-seed. The reason is that b2b fundraising is largely driven by data and metrics, and pre-seed dollars usually don’t get you to many meaningful data points.

Dilution 149
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Rob Stevens & Rob Go B2B GTM AMA Recap

View from Seed

He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. Have them focus on retention and growth in your existing accounts that have seen success. The post Rob Stevens & Rob Go B2B GTM AMA Recap appeared first on NextView Ventures. Currently, he is an advisor, board member and angel investor.

B2B 156
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate. Use this information to optimize for retention with: Transactional messaging. Gamification.

Retention 113
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

By meeting buyers’ post-purchase needs , you’ll improve customer retention. There are several ways to calculate it, but here’s a basic formula: Average order value x Number of repeat transactions x Average retention time. To get a realistic picture of how your business is doing, you need to also account for customer retention.