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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

It’s a pure-and-simple way of making design decisions that rely on real data rather than divergent and emotional opinions from co-founders and designers; after all, you can’t argue with facts. If the red button gets more clicks, the page gets a red button. Facebook Wins Another Patent for Its. OpenTable Seated 15.4

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. Taboola was founded in 2007 in New York City, and has been competing with Outbrain head-to-head almost from day one. Over to Garett… You’ve hit publish.

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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

The differences between B2C and B2B within the same brands were staggering! After our initial shock ended, we decided that we were doing some of the best marketing in the technology channel and wanted to take it to other companies like ours. Buyers were using pen, paper and fax machines to place orders. Photo Credit: Dan Biederman.

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Why Your Startup's Name Matters

mashable.com

Cezary Pietrzak is a New York-based creative marketer and growth strategist. He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. Browse companies on AngelList , Made in NYC , Startup Genome and your local co-working spaces and create a short list of the ones you like.

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