Remove B2B Remove Cost Remove Non-disclosure Agreement Remove Product
article thumbnail

5 Factors That Set Your Best Startup Funding Strategy

Startup Professionals Musings

Crowdfunding, on the other hand, opens the investment door online to almost anyone who is willing to bet on a new product or service with an investment, typically for a chance to be first in line for the offering, and willing to forgo any equity or management position in the company. Business-to-business products need professional investors.

article thumbnail

How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. Many buyers rely on social proof.

B2B 134