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5 Factors That Set Your Best Startup Funding Strategy

Startup Professionals Musings

Crowdfunding, on the other hand, opens the investment door online to almost anyone who is willing to bet on a new product or service with an investment, typically for a chance to be first in line for the offering, and willing to forgo any equity or management position in the company. Business-to-business products need professional investors.

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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. Many buyers rely on social proof.

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How To Avoid Outsourcing Nightmares

YoungUpstarts

Draw a crystalline contract between you and the individual or company that you hire, and continuously educate them about the disclosure of confidential information and the consequences if it is violated. Poor communication. Don’t get lost in translation or rather, transnational borders!