ConversionXL

JULY 8, 2021

The magic of a conversion rate formula lies in gleaning marketing insights. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS.

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Most small businesses and startups follow some version of this rational approach to operating and marketing a business. Every business, whether B2B or B2C has to bring in customers. The second half of CPA is known as CLTV, or Customer Lifetime Value. Setting goals comes first.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140