Remove B2B Remove Customer Development Remove Silicon Valley Remove Software
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Two studies have shown that only about 10 percent of promoters actually refer profitable new customers. Some of the most creative technology coming out of Silicon Valley is designed to do exactly that. Find and engage customer advocates using a gamification platform that makes it interesting and enjoyable to advocate.

Customer 154
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Relentless – The Difference Between Motion And Action

Steve Blank

This required convincing software vendors to move their applications to our unique machine architecture. Oh, and we had no installed customer base. I had hired the VP of marketing from a potential software partner who was responsible to get all this 3 rd party software on our computer. – was his job.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. Im working on a future post where Ill share the details of how I used customer development to shape both the content and packaging of this event, so look for that soon.

Lean 60
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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Steve Blank on Lean Customer Development. customer retention, churn reduction, lifetime value.