ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Each salesperson elevated their top 10 accounts to receive highly customized one-to-one account-based marketing programs. Companies outside the top 10 still enjoyed the benefits of account-based marketing, but through engagement-driven one-to-few programs instead.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 2, 2022

Successfully qualified leads will be handed-off to the AE (along with any information to deliver a seamless experience for the prospect) when a demo is booked. How GumGum uses personalized content to close enterprise B2B companies. How Auth0’s structured rollout of its ABM programs delivered $3M+ in pipeline.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Set up loyalty programs to reward customers. Image source.

Customer 140

Customer Marketing Social Media CPA 140