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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Daniel Layfield.

B2B 94
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Flashpoint New York Demo Day, Friday, June 14

David Teten

The Georgia Institute of Technology (Georgia Tech), ff Venture Capital, and The Harvard Business School Alumni Angels of Greater New York are once again co-sponsoring Flashpoint’s upcoming New York Demo Day, on Friday, June 14, 2013, 9:30 AM to 11:30 AM. The event will be held at SUNY Global Center, 116 East 55th Street, New York, NY.

New York 114
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Flashpoint New York Demo Day, Friday, June 14

David Teten

The Georgia Institute of Technology (Georgia Tech), ff Venture Capital, and The Harvard Business School Alumni Angels of Greater New York are once again co-sponsoring Flashpoint’s upcoming New York Demo Day, on Friday, June 14, 2013, 9:30 AM to 11:30 AM. The event will be held at SUNY Global Center, 116 East 55th Street, New York, NY.

New York 114
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7 Trends That Will Define the Future of eCommerce in 2021

Up and Running

They led to a Shops program that arrived during the COVID crisis. That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. We’ve seen it in the marketing and sales for smaller eCommerce companies and even in some B2B circles.

eCommerce 150
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Announcing NextView’s Everyday Economy Accelerator

View from Seed

Also, the focus of some accelerators has shifted from being true pre-seed catalysts to programs hyperfocused on follow-on funding hit rates (and thus looking for companies that already have traction). To address these issues directly, we at NextView are launching a new program focused on Accelerating the Everyday Economy.

B2B 436
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If you are in B2B, you’ve certainly heard of account-based marketing by now. Another classic in the vendors’ demos. It was built originally for A/B tests but you can easily adapt it to your personalization program. Firmographics.

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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113