The “Curse of Knowledge”: How Expertise Can Hurt Marketing
ConversionXL
APRIL 1, 2019
Say you work at a SaaS company selling AI software. Blog posts by your development team explain the complexities of how the AI system works, highlight how you gather and parse training data, and list use cases befitting Fortune 500 clients. For marketers in B2B sales, the challenge increases. Image source).
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