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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Say you work at a SaaS company selling AI software. Blog posts by your development team explain the complexities of how the AI system works, highlight how you gather and parse training data, and list use cases befitting Fortune 500 clients. For marketers in B2B sales, the challenge increases. Image source).

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. It wasn’t quite a flip from B2C to B2B, but it was close. Since we had a sales development team of our own, we needed to factor in their efforts, too. If you’re doing outbound, this version of the funnel doesn’t account for that.

Demand 101
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Optimizing Your Agency For Profitability

Duct Tape Marketing

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Click on over and give us a review on iTunes, please! Optimizing Your Agency For Profitability written by John Jantsch read more at Duct Tape Marketing.