ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Focus offline conversations on high-value points of differentiation. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.]

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. B2B case studies shouldn’t be dull, either.).

eCommerce 131

eCommerce Marketing Audience Non-Compete 131