YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

FEBRUARY 12, 2015

Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. Humans don’t come with an operating manual, but we do have some scientific research and frameworks we can rely on to help us in our optimization work. . #3 They (try to) understand human behavior.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Unless there’s a clear framework in place,” Rextin cautioned, “You’ll end up with a giant glob of names and companies with all kinds of job titles because someone left it as an open text field rather than a drop-down.”.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. While convincing, the numbers alone lack the problem-solution-outcome framework that resonates with customers’ pain points. The landing page aggressively differentiates the brand from its competitors. stars across 600k+ ratings). Image source.

Audience 156

Audience Video Software Review Conversion 156

Ben's Blog

AUGUST 17, 2020

However, this simple framework breaks down when applied to tech companies whose growth rates don’t look like that of a “normal” mature company. Imagine there is a hot, bottoms-up $60M revenue B2B software company raising at a $4B valuation. It’s the prudent assumption many make. That’s a whopping 67x revenue.

Valuation 36

Valuation Balance Sheet Cofounder Forecast 36

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. The YouTube Measurement Framework.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. During this stage you should also invest a lot in Search Engine Optimization. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. They talk about frameworks, strategies, tactics, and bring special guests to bring you all the information you need in order to turn your content into profit.

SMS 92

SMS Technical Review Channel Cofounder 92

ConversionXL

FEBRUARY 3, 2021

Unlike [competitors and alternatives], [Your Company] is [differentiated in these ways]. This type of framework is useful for: Internal consistency in how you think about the product and the needs it solves for customers. B2B Branding and Marketing Consultant Adrienne Barnes.

Marketing 153

Marketing Cofounder Differentiation Business Model 153

Duct Tape Marketing

MARCH 14, 2024

Hopefully they've actually developed some methodologies, some frameworks that they can bring and immediately bring to your business. We're going to study how we're going to differentiate. The right person is going to actually drive marketing results and ROI with proven methodologies and best practices, they're going to be experienced.

Hiring 69

Hiring Leadership Email Campaign 69

ConversionXL

NOVEMBER 11, 2015

Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. It also requires a large integration if the site is using a single-page app framework. An important differentiator (and big pro) is that user ID stitching is done retroactively to the user’s first visit.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

market-by-numbers.com

DECEMBER 7, 2009

Johnson & Johnson , for example, makes hundreds of highly differentiated products that serve doctors, nurses and patients. Means of Production Profits determined primarily by availability (uptime) of its differentiated or highly-efficient production capabilities. American Hospital Supply supplies hospitals with whatever they need.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

ConversionXL

NOVEMBER 16, 2021

It always won’t help you differentiate yourself (thus your brand), so your audience won’t know why they should listen to you instead of others. LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . What do you bring to the table?

Framework 131

Framework Social Media B2B Audience 131

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

www.rocketwatcher.com

DECEMBER 5, 2011

Differentiated – Have a look at other companies in and around the space you will be playing in. Big thanks to @aprildunford for providing a framework around one of the hardest things in a startup: [link]. A Startup Marketing Framework (Version 2) 125 comment(s). b2b marketing. marketing framework. innovation.

Naming 41

Naming Startup Product Name Framework 41

Reid Hoffman

AUGUST 6, 2020

Sarah Guo: “One framework that I encourage is for entrepreneurs to ask themselves, “What are the core questions for this company? Take B2B companies. The shift to video webinars, online social events, and online community for differentiated go-to-market is pretty transformational. There shouldn’t be 18 different questions.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69