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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

But for B2B sales, meeting people in person is often mandatory. Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” Tech stack. I host on Hostforweb **.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016. Try using an RSS (Really Simple Syndication) tool to stay in touch with important thought leaders speaking to your audience. BuzzSumo : Need to keep tabs on the most popular content?

Mobile 48
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., The same goes for social media. Content platforms (e.g.,

B2B 103
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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation.

Demand 65
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. So it’s like saying TV marketing or newspaper marketing when I say social media marketing or mobile marketing. That’s great.

Cost 37
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. Each one leads with a benefit that starts with an action word: Generate leads with a free podcast; Monetize your podcast; Distribute your podcasts; Import your existing podcasts into Kajabi. B2C or B2B, all marketing is people talking to people. So, what does this tell us?

B2B 129