ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Marketing Curation PPC 94

Software By Rob

OCTOBER 14, 2010

Having a pre-launch, filled with blog articles and information about the new item to be launched is a great way to build links and build up customer attention. By the time Mint launched we had more traffic than all the other personal finance sites (buxfer, geezeo, wesabe) combined.&# #8 TinyTechnician on 10.14.10 7 DH on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Emotional Design Influences Sales. .” Yeah, But Does More Emotion Work For B2B? image source.

Sales 126

Sales B2B Campaign Video 126

mashable.com

SEPTEMBER 22, 2008

Socialcast – Private online communities of all sizes to help organize enterprise communication that allows employees to decide how to find and use information while reducing email clutter and unproductive communications. Track leads and manage your sales pipeline. Cambrian House – A free crowdsourcing app.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

APRIL 12, 2017

Information doesn’t equal content. Information architecture is how we arrange the parts to be understandable as a whole. All users have equal access to information and functionality. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86