Remove B2B Remove Hiring Remove PPC Remove Sales Cycle
article thumbnail

Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. Do we sell to large enterprise companies? “The Key points.

Demand 91
article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Test different channels.

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

made compromises in early hiring decisions – choose expediency over talent/competency. I think it is really hard for some companies (particularly on the B2B side where the sales cycles might be a bit more complex and take more time) to assess if they really have a product-market fit problem versus a marketing problem.